Innovation is the only insurance against irrelevance, the only antidote to margin-crushing competition and the only guarantee of enduring customer loyalty. Despite this, there’s not one company in a hundred that has made innovation the work of everyone, every day. Innovation is still “bolted on” rather than “baked in.” As a result, our organizations squander vast quantities of human imagination. It doesn’t have to be this way. In my research and consulting, I’ve demonstrated that it’s possible to make innovation both instinctive and intrinsic. Doing so requires a systematic effort to embed pro-innovation values in every management process and practice. Over the past decade, organizations around the world have re-engineered their operating models for the sake of speed and efficiency. Now they must retool their management practices for the sake of innovation.