2017 Innovation Un-conference

Pathways and Barriers to Innovation in Established Firms by Richard Rumelt, UCLA

January 11, 2017 10:30 am - 12:00 pm

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Richard Rumelt

In this engaging session, Professor Rumelt will explore different approaches to innovation over time and examine the shift from individual to corporate R&D to today’s mixed models. The issues of market sensing, incentives, and organization remain the critical factors that separate winners from losers. This discussion will be of particular interest to firms looking to address new approaches to product development and growing innovation programs from within.