In the race to remain innovative, company leaders have increasing concerns about how to measure and manage corporate culture as they do for all of their other financial, product development, and technical controls. Given management’s lack of intelligence regarding the deep attitudes of their people, the success of any innovation initiative is directly linked to the level of “buy in” from cross-functional teams across the entire organization – teams who often times have vastly different cultures. Furthermore, by distilling robust data through sophisticated methodologies, the analysis may uncover otherwise hidden opportunities to drive a culture of innovation – or pinpoint trouble spots that may hinder it.
This transformational shift requires business leaders to adopt a new mind-set that views what has been mistakenly viewed as immeasurable as data driven catalysts for innovation. This session by Provost Diermeier will unpack engaging examples of how firms successfully navigate managing a culture of innovation in the 21st Century.