Harry and Elsa Kunin Chair in Business and Society, UCLA Anderson School of Management
Richard Rumelt is a sought‐after speaker and consultant who works with numerous corporations and other organizations around the world. Through workshops, group facilitation,
talks, special projects, and direct one‐on‐one coaching, he helps executives craft meaningful, ambitious, yet actionable strategies for defining and surmounting their most important challenges and opportunities.
Rumelt’s clients have included institutions such as AT&T, Shell, Telecom Italia, Kings College London, O‐I Corp, The National Bank of Canada, Lukoil, Microsoft, HP, Apple, the US Army Special Operations Command, Red Gate, Intel, and Commonwealth Bank.
Richard Rumelt is a pioneer in the field of business and corporate strategy and is widely recognized as having put in place many of the key foundations of the subject as early as 1972 prize‐winning book Strategy, Structure, and Economic Performance and as recently as his 2011 book, Good Strategy/Bad Strategy–The Difference and Why It Matters, which was short‐listed in the Financial Times Goldman Sachs Best Business Book of the Year Award. The Thinkers50 organization listed him as being among the top 22 thinkers around the world in strategy. He was also shortlisted (among 7 others) for the #1 position in strategy in the world. Widely known for his unique and penetrating perspectives, the McKinsey Quarterly has dubbed Rumelt as “Strategy’s Strategist,” and the Wall Street Journal as “Guru.” He was recently elected as the 2014 Fellows of the Academy of International Business Eminent Scholar.
Rumelt studied decision sciences and corporate strategy at the Harvard Business School, receiving his doctorate in 1972, and before that earned Bachelor’s and Master’s degrees in Electrical Engineering from the University of California, Berkeley. His first job was at the Jet Propulsion Laboratory in Pasadena, designing Mars Mission spacecraft.
Richard Rumelt resides in Los Angeles, CA and Bend, Oregon with his wife, Kate.
To learn more about Richard, please visit http://goodbadstrategy.com